A lead magnet is a freebie you offer site visitors to sign up for a mailing list. It’s also a traffic generation tool you can master with these five ideas.
What You’ll Learn in this Post
- 5 Fun Mompreneur-worthy lead magnets
- And some ways you don’t have to do the creating
There used to be a time when all you had to do was put up an opt-in form on your site for a newsletter to build a list. But those were the “old days.” Now you have to work your butt off to get traffic, much less start a list. Now you must give your audience a really good reason to take a closer look and learn more about you.
That’s where the lead magnet comes in. I don’t care if you’re one of the old-school-Intenet-marketing gurus or a new breed mompreneur-boss-influencer… YOU NEED A LEAD MAGNET!
But it doesn’t need to take lots of research and writing time. It can even be fun. Here are five lead magnet ideas that I’m looking at closely.
→TIP: Always keep your audience in mind when creating a lead magnet. The question to ask yourself: “What would they like?” (and sometimes it might take testing on your part to determine.)
I know, I know, you don’t want to do a lot of writing. There’s just no time. But I talking two things here. 1.) Small. 2.) PLR.
I’ve been writing about Private Label Rights content (PLR) for a few week now. For good reason. I’m seeing lots of bloggers struggling and giving up because then can not keep up with content creation. While I’ve mostly written about using PLR for blog posts, I think PLR is perfect for creating lead magnets. Here’s why:
- The research is done for you
- There’s no outlining
- There is no “heavy” writing
- Add an ecCover (the report might come with one)
- And you can find PLR for lots of formats
In the case of a lead magnet, you may not even have to do much tweaking or editing. Lots of bloggers I know just add their names to the report, upload it to their autoresponder and go!
How Can You Turn a PLR Report Into a Lead Magnet?
It’s super simple.
- Find the PLR topic that works for your audience. Make sure to check out my list of PLR Providers who have tons of ideas to work with.
- Read through the report.
- Tweak or make changes if you must.
- Add an eCover if one necessary.
- Publish to your autoresponder.
- Market on social media accounts.
Top Tips Checklists
People love lists, top ten or otherwise. They also love cheat sheets, action planners, to do list and workbooks. And best of all, they’re pretty easy to do if you have a little bit of word processing skill.
Start with your audience and determine a problem they might have. Then figure out the solution in as few steps as possible. Sometimes it’s not even a matter of coming up with a solution, it might be resources your audience would like to know about. For example, as a busy WAH mom, you probably have a list of ideas to keep the kids busy while you need to work. Well, then why not share that list.
Or maybe you have a list on you pantry wall to keep it fully stocked. Well, pretty it up and make that your lead magnet. Many times the checklist, cheat sheets, actions planners and to-do list that you use are just what your audience would love to have.
Speaking of cheat sheets and checklists, take a look at my opt-in form below and get your free “10 Steps to Using PLR” cheat sheet (and sign up for my list to always stay on top of work at home ideas, blogging and the latest PLR offerings.)
One of my PLR friends shared a “5 bullet templates” that came up on her radar this past weekend. I jumped on it because these templates were more than just bullet journals and I saw the potential… they cana be used as checklists, cheat sheets and more. Here one the templates in its original form and then with a few tweaks by me. In just a few minutes!!
The templates are available on a large affiliate marketplace called WarriorPlus. But don’t worry, it’s easy to maneuver through. There are a couple of upsells (if I remember correctly), but say “no thanks” and move on. Unless you plan on using the templates for designing and building books for other clients, you don’t need the developer’s license. Here’s the link to Journal Templates Volume 3 PLR.
This is another variation on the above and one that is easy, easy, easy to do. Especially if you use a PLR template to start with. Yeah, there’s PLR for that, too.
Lifestyle and mommy bloggers can find lots of ways to use journals. Let me tell you about one of the ways I’m going to be using a journal. I’m starting another in a self-help niche (more about that later), but as I start to plot out my editorial calendar and working up a nice handful of posts, I want to have a lead magnet ready early on. Enter a PLR pack I bought. Not only did it have some articles I can use for the blog, but it included a journal template.
I have to admit, I tweaked it big time, but the journal, as-is, inspired me so much. That’s another benefit of PLR… inspiration, and brainstorming. The point is, when the blog goes live, I’ll have my lead magnet in place. One that makes sense and (hopefully) is useful for my audience.
If you need an “instant” journal, then take a look at what Sue over a BuyPLRToday has to offer. She has a bunch of journal PLR:
- Summer Journal PLR Pack
- Spring Journal PLR Pack
- Summer Fun Coloring Journal PLR Pack
- Journal PLR Pack
- Kids Summer Planners
Lately, I’ve been noticing lots of challenges being used as lead magnets. Sometimes is just a 5-day challenge, many times longer time frames. 30-days is not unheard of. They are a great idea to not only get new followers but to engage with them and really make them part of your tribe.
But, I’ll be honest, they take some thought to put together. But you knew I was going to say this… there’s PLR for that, too.
One of my favorite PLR providers for challenges is at Piggy Makes Bank (isn’t that such a cute name, too?). Here are a few of the ideas they have available:
- 30 Days to Relaxation & Stress Reduction Challenge
- 30 Day Living Life with Purpose Challenge
- 30 Days to Happiness Challenge
- 30 Day Blogging Challenge
While it might be something you want to incorporate into your blog, one way to up the importance is to hold a few things back from your interview and offer that at your lead magnet. Especially if you’re interviewing an expert in your niche. It will take a little more work, but sure to be fun and the potential is huge.
Start by researching out those experts and making the initial connections. Once he or she agrees to an interview, make sure to have all your questioned prepared. And know the one that you’ll be holding onto for the lead magnet.
This can be presented in a written format or delivered as and audio file to your audience after they opt-in to you mailing list.
Are You Ready to Create Your List Magnet?
I sure I don’t have to point out that a list magnet is an important piece of your marketing and traffic plan, but I hope I’ve given you some new ideas. That magnet doesn’t have to be the same old, same old report. It can be short, fun and important to your potential tribe.
And if you need to use PLR to create the list magnet… then do it. PLR is just another a tool to make your business run smoothly, just like photos you license, the plug-ins you buy and the software you use on your blog.
Make it a powerful day,
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