One of the reasons I’m encouraging new bloggers how to use PLR content is because… well because, writing can be tough. And time-consuming. And not as easy as everyone makes it out to be.
I’m seeing a lot of blogging gurus (and wannabes) talking about how easy and profitable it is to have a blog. I’m not knocking that. I’m doing it here myself, and elsewhere. But I’ve been a professional writer for years and I know the pitfalls of writing. And since content is King… you see where I’m going here, right?
That’s why I like PLR content. It’s pre-written material that can be tweaked, rewritten or used as is. Sometimes it comes as a pack of a pack of five to ten articles (or more) or can be bought as long and short reports. Some PLR comes with lots of extras, such as images and/or quotes that can be used on social media. While other bundles might include emails that you can use to promote your PLR articles or reports or affilaite products or… (the list is long).
Most bloggers I know who use PLR treat the material like their topic research and first draft. They always spend some time tweaking, at the very least, to make it into their own.
If that’s something you want to try, here are tens easy steps turning your PLR purchase into something you’ll be proud to publish on your blog.
- Understand the license that accompanies the PLR you just bought. Not all usage licenses are the same, so check to know what you can and what you cannot do with this PLR.
- Read through the PLR and decide how you want to use it. You probably had a reason (and plan) for using it, so keep that in mind. Reports can be broken down into individual articles and individual articles can be combined to make a longer report. You can also pull out parts of the PLR to use for your emails/newsletters and for tweets and other social media posts. I find using a highlighter (on paper or in Word) helps keep track of what I’m doing.
- Is there an affiliate product that you can promote with this article or report? If so, think about how you can weave it into the PLR you’re editing.
- Does the PLR you plan to use for an article cover one topic with enough points to solve a problem? I usually strive for three to five points. If it’s a report, is there enough depth? If not, do a quick brainstorm and come up with more detail to fill in blanks. You don’t have to write a whole lot. Bullet points or quick thoughts may be all that’s needed.
- Is there any new news on the topic that you should incorporate. Do a quick search in Google, especially Google News. If you find something, you can use some of the information in a quote with attribution (sort of mixing curating with PLR… cool, huh?)
- Let’s start to do a light rewrite now. Start with the introductory paragraph. No, not the one that you see on the PLR, but a new one that is personalized from your voice. Make sure you let your readers know why you this information is important. It shouldn’t take more than three to five sentences. Now do your own conclusion paragraph. (It’s usually just a rehash of the introductory paragraph)
- If it makes sense, change up the articles a bit, moving the information around. This is also a good time to vary some wording within the PLR. Use your thesaurus to come up with synonyms and pepper them throughout the PLR.
- Add sub-headings for the most important information and points. Try to have at least three. If that doesn’t seem to work, then add some additional information (remember steps 4 & 5, this is where you would add that additional information). Subheadings are also a good place to get in more keywords for your SEO.
- Make sure to add and image or two (oh, and make sure you use a keyword rich “alt-title.”
- Proofread the document for spelling and grammar errors.
If you’re satisfied, hit publish!
It might take some time the first time you start adapting your PLR, but with experience and time, you’ll get faster.
You’ll find PLR content available in lots of niche topics. Check out my PLR category for lots of PLR ideas, from why you should use it to specific types of PLR that might work for your blog.
Also, check out the list of my favorite PLR providers who deliver a variety of tops and quality.
Give PLR a try and let me know how it goes for you.
See ya all soon,