Understand What You’re Readers Want
“Solve a problem or satisfy a need,” has been my mantra as a writer, on and offline. Content needs to address issues, information and yes, the entertainment that our audience cares about. Tap into the type of problems and wants of your audience. If you run a parenting blog, then find those problems parents need help with. Then provide a solution based on your own experiences and research. It might be something serious such as how to get your child to eat more vegetables or something fun like the finding the best motor skill toys.