Create a Connection with Your Audience
When you share information with your audience from the first email, blog post, social media update or another type of interaction starts to establish and build a relationship with the people as individuals. People don’t read your content online in groups typically. You’re reaching each person one-on-one and due to that, it’s more personal to the person consuming your content. They start to feel as if they know you. Knowing you is the first step in the “know, like, trust” trinity.