What You’ll Learn in This Post

• Why PLR is great for creating informational products
• What kind of PLR should you be looking for?
• What are you going to pay

One of the hot topics that that Internet gurus and influencers are promoting are promoting lately is launch your own products. In keeping it honest here on Work In Mama, I’m currently working my way through Ruth’s Soukup’s new “The EBA Product Launch Playbook.” All I can say at the moment is “wow” and I’m so happy I’m doing this for myself.

Why PLR Content for Your Own Product Creating Launch?

Before you can have a launch, you need a product. Now I already have one I’m working on for a January 2018 start, but if I didn’t, I would seriously be looking at PLR to help me.

PLR is almost-done-for-you private label rights content. You license it as you do for lots you might use on your blog, from photos to plug-ins. While some marketers use PLR as is, most think of it as research and a first draft. That’s a lot of work done for you right there. Then they do a light to medium (or sometimes heavy) rewrite.

The biggest problem I see may new bloggers and marketers have with PLR is that they’ve bought into the hype that they should be writing their own product and anything less is cheating. As you become more successful, like Ruth, you naturally rely on outsourcing to take more off your busy plate and would think nothing of paying a writer to create the new product for you, right. When you’re just getting started and doing everything yourself, PLR is the next best thing to hiring a writer.

The best PLR is the one that gives your audience the best value with your slant.

Why PLR Works for Creating Information Products

There are a lot of components to an information product:

• A well-research, well-written eBook
• Graphics, including an eCover
• Promotional articles to use on your blog
• eMails to send out

Wouldn’t it be great if you didn’t have to write all of that… from scratch?

Yeah, it does seem like a pipe dream! Or maybe not.

The truth is there are some great PLR packages out there and many marketers are taking advantage of them. How do you find them? Well, you could do lots of research to track them down or…

Hand waving here and pointing to me, me, me!

If you’ve been following along with me, you know I’m totally enamored of PLR. In fact, I have been on the hunt for the best of the best PLR providers. I’ve gathered them all over at My Favorite PLR Provider. And it’s growing as I find new providers.

Big tip! Make sure to sign up with these providers and take advantage of their freebie offers. It will give you a change to evaluate their quality for yourself.

What Should PLR Content Have for an Info Product? 

First, take a look at the PLR Providers on my list and find see if they offer content in your niches. Between them, there are a lot of niches. Then, look specifically for packages hat include an eBook. Some do, some don’t. You’ll find a mix of simple article packs along with bigger packages that include some or all of the product components listed above.

The best PLR packages for creating informational products would include:

1. A 25+ page eBook with cover formatted in PDF (with editable files, in Work and/or text so you can make changes if you want)
2. A smaller 5+ page report to offer as a freebie
3. A squeeze page/sales letter template
4. 10+ article pack for use on blog
5. eMails for your autoresponder follow ups
6. Some social media messages and/or graphics to use for promos

The bigger and better the package, the less work you’ll have to do. If one PLR providers doesn’t have the “perfect” packages. See if you can mix and match ideas with one or more providers

What Will You Have to Pay PLR Like That?

First, let’s look at how much you might expect to pay if you had to hire a writer and graphic artist to create all of the above.

Ghostwriters get anywhere from $10 to $30 a page for the eBooks, reports, and articles so the writing alone might start at $500 and top out at $1,500 to $2,000. Ouch!

Copywriters get paid big bucks, for expect to pay a $1,000 for a decent one.  Oh, my!

And a designer for the cover might be $500 to $1,000. Ouch, ouch, ouch!!

At a minimum, you might have to pony up a couple thousand dollar to someone if you can’t write all of that above.

But you just might find all of that (or at least a portion) for under $50. PLR generally averages out to about $1 dollar per page. Yes, that same PLR package might be sold many, many times, but remember you can also tweak and rewrite to make it your own. Having something to start with makes a huge difference instead of starting off with a blank screen. And you’ll be surprised at how PLR gets the creative juice flowing and you start brainstorming up a whole bunch of new ideas… for another product.

Is PLR Worth it for Creating an Informational Product?

Definitely!! No need to say more except…

Make sure you check out My Favorite PLR Providers for the best PLR content.

Now, let’s get creative,