3 – Who is Your Customer?
Once you examine your motives behind starting up a new business, go on to the next important question. What are you selling (because all businesses are about selling something) and who is your customer. Knowing that you want to create a business and knowing what that business is will simply not be enough. You need to know who your target audience is and who your ideal customer is.
Honing in on a target audience is something that you can delve into even deeper by creating a specific niche and then going on to create a sub-niche. In this manner, you will be certain that you have focused on a specific need for an even more specific customer.