I know, you already have a whole host of reasons for writing a book.
You think it might be a fun way to make money from home. CHECK
You’ve always wanted to write a book. CHECK
You have lots of ideas to share, from stories to how to get things done. CHECK
You’ve heard it’s easier than ever with self-publishing (it is, by the way) CHECK
You think it might be a great way to make money from home (yeah, we come back to that, because isn’t that your most important reason?). CHECK
If you’re already blogging, however, there a five other, reasons you should be writing that book… or books. And it’s true it’s easier than ever. Amazon, through its Kindle Direct program, has made sure of that. And even recreating a book is easy. Again, thanks to Amazon and their print-on-demand Create-a-Space.
Of course, Amazon’s Kindle isn’t the only game in town. Barnes and Noble, iTunes and a host of other platforms make self-publishing doable. The how-tos of that are for another post, at another time. Today I want to talk about why you should even consider writing and publishing a book. Especially if you’re already blogging.
Shows Off Your Expertise
A book establishes your expertise. It’s as simple as that. Along with your blog, it gives you another platform to expertise. And when you publish on Kindle with its humongous audiences it’s like being on the world’s largest stage.
Not only that but your blog readers are a ready-made audience ready to buy. They’re listening—in that moment—only to you. Of course, what you need to do is keep your book–or books–consistent with what you’re already blogging about. You do want it to work with what you’ve already spent time creating and keep the continuity going. There’s no need to do a 1an0 into something your audience doesn’t associate you with.
Builds Your Authority
Yes, authority is right up there with expertise, but it takes it one step farther. The more books you have under your belt, the more importance you have with your audience. It’ doesn’t matter if it’s a self-published book. It’s still out there. And if it becomes popular and a best-seller… well, you have the authority.
In the end, it’s all about how you are perceived by your audience. And there’s nothing better when it comes to establishing your authority in any niche than having a book with your name on it.
Expands Your Market Reach
Google might be sending readers your way and you can have thousands of Pinterest followers, but have more, never hurts. Especially when those readers come from Amazon after reading your book. The number of potential readers Amazon and other online booksellers is enormous.
If you position yourself correctly, your book has the potential to reach thousands, if not millions of new readers. Combine that with the expertise and authority that comes with being a published author, and that’s a recipe for success that can’t be beaten.
Builds Your Brand
If you want to be more than just a blogger, you need to start thinking of your brand. That’s more that the colors and fonts you use, it’s the whole way your present yourself. Books and other info products are part of that branding. Think of Martha Stewart or Ree Drummond, the Pioneer Women. There would be big empty holes in their brand without the many books each of them publishes.
Think of your book as another piece of your arsenal to create the work from home life you want..
Monetizes Your Brand
Speaking of your arsenal, book publishing is also another way to monetize your brand. It’s just one more stream in a multi-income streams strategy so you are diversified and never dependent on one source.
Here’s another thing to consider, you don’t even have to have a best-selling blockbuster to be successful. More books earning a consistent stream of income is not a bad place to be. It’s all part of growing a business.
Here’s the takeaway. A book has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.
Please come back soon.
Want some more ideas on how to get started self-publishing? Check out these books from Amazon about… well, about writing a publishing on Kindle.